Introducing the Product Review Coverage Report. ‘Review Coverage’ is a very important idea. The higher review coverage you have over your assets, the more conversion to sale you’ll experience. A thorough review collection gives customers several messages about your store
You engage with customers thoroughly
You value their opinion
A lot of customers buy your products, across all categories and brands
More coverage means better consumer confidence
We’ve worked on some of our data systems to bring you a coverage report that allows you to
Track how quickly you’re reaching 100% coverage with your product reviews.
It takes only 1 positive review to increase your product conversation rate in a positive direction. The additive value of these peaks at around 20-30 reviews/product. Users rarely go past the first page in product reviews, but great filters allow customers to mine reviews for the topics they care about.
With this report, you can tell
What percentage of your product collections have reviews
What brands, categories, or SKU’s have the most complete Coverage percentage and can help you focus on product categories that may not have enough review coverage or average products/review
The distribution snapshot shows you how many of your products (for your brand, category or entire collection) have 0 reviews, 1-10 reviews, 10-30, etc. This allows you to see what products are at their peak conversion value, and what products are gathering enough data to run good data mining and text analytics over (40+ reviews generally can tell a good story)
Enabling Brand / Category Tracking
To enable brand and category tracking, make sure your product page RSR Script contains not only the SKU/GTIN value, but also the brand and category values. We use this to allow you to filter through your collection to gain deeper insights.
Take a look at the SKU / GTIN coverage report, part of your product reviews package.